Week 6 EOC: Me times three

The three products I choose to speak about are; Jergens Shea Butter Lotion, Secret Original Anti-Perspirant/Deodorant, Invisible Solid, and Feminine Discreet Sensual (FDS)
The Jergens Lotion is an amazing product, 1-because it is smooth and rich and 2- it has an alluring aroma, I use it daily. This product is used by everyone but the target is mostly younger women who desires smooth skin and older women who want to recapture their youthful skin’s softness. As for positioning, it is found in the aisle with other feminine products, not conspicuous, but within reach of other daily-use products. Even though some men use this product, it is purchased by women, thus the reason it is located in a certain section of the store.
The Secret deodorant is placed with all the hygiene products, the strategy there, I believe is to combine all the products one will need to ensure proper hygiene whether you knew it or not, by walking towards the deodorant, you will see toothpaste, mouthwash, shampoos, and other products that just in case you forgot to write them on your list, you will run into them anyway. I enjoy using this product because while everyone is busy advertising that they offer long-lasting protection, this is the only one I’ve proven that actually fulfills its promise to the consumer.
The FDS is a feminine product. It is discreetly placed in the store along with all other feminine care products. You would never see this product on display in a center aisle of the store, because it isn’t for everyone. It offers freshness to the parts of the body the female deem important and a long-lasting clean. This is purchased almost solely by women and a very small number of men who care about their woman’s hygiene, but it would never be found near the men’s care products.
Consumers often have an intention of what they’re looking for when they enter a store, but with the right marketing strategy, management can persuade customers to purchase things they never thought they would buy, all with the power of suggestion. The placement of products, the value they offer and just in the appropriate way they identify their target market.
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. In this section, we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. (Marketing an Introduction by Armstrong/Kotler Page 177)