What I plan to do for my creative content, is to design a label, possible create a new shape for the bottle and photograph it in different ways.
I plan on using a few of my friends to create a scene pretending to drink my brew, and take photos of them; also I want to photograph the bottle by itself. Whichever comes out the best will be my layout photo for an advertisement in a magazine or use it on a billboard. I have tons of ideas for it, but still not sure which one I’ll go with as of yet. Right now I’m simply throwing out my ideas to express my creativity and see what sounds best.
My label will be of ginger personified in some kind of a character (not sure who) using the colors from my Caribbean background to create a backdrop. I’m also thinking of using a sunset to symbolize the warm and relaxation my product offers.
I will be using a glass bottle, with a long neck, as this is best in the preservation of beer, with an aluminum cap.
Wednesday, November 24, 2010
EOC: Business Mission Statement
At the Zinger Brewing Company, our products speak for themselves. With natural ingredients and an awakening flavor, our brews are a great way to cuddle up to something extraordinary. We specialize in taste and quality.
This is the newest taste of ginger. We brew and bottle each batch with the same precision and taste as the first. Made with thinly sliced all natural, fresh from the earth ginger roots, brown sugar, Cascade hop pellets, yeast, and powdered ginger, you will know exactly what you’re getting every time.
Once you pop the cap, you unleash an extraordinary experience that’s captivating from the wonderful aroma of the ginger, and once you take that first sip, the warming sensation will embrace your pallet and take you to a place you may never want to leave.
Here at Zinger, we strive to please our customers, whatever concerns you have, we are ready and willing to listen. Our mission as a beer company to satisfy you and your taste buds with the freshest, purest, and most natural ingredients straight to your home.
This family operated company, with our Caribbean background knows all about the great offerings of this incredible root and are pleased to pass on this greatness to you. In our home, we relax daily with a fresh brewed bottle of Zinger as we gather around our family table to relieve the stresses of a long day. You can too, so from our family to yours…A flavor that’s irresistible, the new taste of ginger!
This is the newest taste of ginger. We brew and bottle each batch with the same precision and taste as the first. Made with thinly sliced all natural, fresh from the earth ginger roots, brown sugar, Cascade hop pellets, yeast, and powdered ginger, you will know exactly what you’re getting every time.
Once you pop the cap, you unleash an extraordinary experience that’s captivating from the wonderful aroma of the ginger, and once you take that first sip, the warming sensation will embrace your pallet and take you to a place you may never want to leave.
Here at Zinger, we strive to please our customers, whatever concerns you have, we are ready and willing to listen. Our mission as a beer company to satisfy you and your taste buds with the freshest, purest, and most natural ingredients straight to your home.
This family operated company, with our Caribbean background knows all about the great offerings of this incredible root and are pleased to pass on this greatness to you. In our home, we relax daily with a fresh brewed bottle of Zinger as we gather around our family table to relieve the stresses of a long day. You can too, so from our family to yours…A flavor that’s irresistible, the new taste of ginger!
Wednesday, November 17, 2010
Week 7 EOC: The Pitch
Who says we need alcohol to enjoy the great beer taste? Try the Zinger! Many others have made ginger beer but none have yet to reveal its true essence. Ginger has a long history as both a food and a medicine. The aroma of the spice is due to its volatile oils, it is a root that stimulates the saliva making swallowing that much easier.
The non-alcoholic brew offers the harshness of ginger with the smoothness of its flavors. Zinger is a dark brew made with yeast and wheat, the two part brewing process unleashes the ginger’s true potential and reveals the real flavor, we put time into our brew, it is carefully aged and packaged to lock in its gingery goodness. Each bottle contains the fresh new flavor unlike any other you have ever tasted before, forget what others have told you about ginger, try Zinger and you’ll experience the new taste of what ginger truly is.
Ginger offers more than its great taste; it contains lots of medicinal properties. It settles your stomach, great for long travels, for colds, joint pains and even morning sickness. It treats what ails you, what better way to relieve pain than to have a tasty Zinger warm or ice-cold? It is medicine with incredible flavor. Keeps the blood-flow increasing, adds a burst of energy to those days you just don’t feel like going, stimulates your appetite and frees your mind of all the turbulence life throws at you. This is the time to take a breath, take a seat, grab a Zinger, take a sip, and be carried away in our captivating taste and our warm embrace that we offer in each bottle. Get lost in it.
Made with all natural ingredients, no struggle in pronouncing anything in our brew. That sting that wakes up your senses, that scent that lets your body come alive, this is not your son’s or daughter’s beverage, this is for you! Relax and enjoy Zinger….the newest taste of ginger.
The non-alcoholic brew offers the harshness of ginger with the smoothness of its flavors. Zinger is a dark brew made with yeast and wheat, the two part brewing process unleashes the ginger’s true potential and reveals the real flavor, we put time into our brew, it is carefully aged and packaged to lock in its gingery goodness. Each bottle contains the fresh new flavor unlike any other you have ever tasted before, forget what others have told you about ginger, try Zinger and you’ll experience the new taste of what ginger truly is.
Ginger offers more than its great taste; it contains lots of medicinal properties. It settles your stomach, great for long travels, for colds, joint pains and even morning sickness. It treats what ails you, what better way to relieve pain than to have a tasty Zinger warm or ice-cold? It is medicine with incredible flavor. Keeps the blood-flow increasing, adds a burst of energy to those days you just don’t feel like going, stimulates your appetite and frees your mind of all the turbulence life throws at you. This is the time to take a breath, take a seat, grab a Zinger, take a sip, and be carried away in our captivating taste and our warm embrace that we offer in each bottle. Get lost in it.
Made with all natural ingredients, no struggle in pronouncing anything in our brew. That sting that wakes up your senses, that scent that lets your body come alive, this is not your son’s or daughter’s beverage, this is for you! Relax and enjoy Zinger….the newest taste of ginger.
Wednesday, November 10, 2010
Week 6 EOC: Me times three
The three products I choose to speak about are; Jergens Shea Butter Lotion, Secret Original Anti-Perspirant/Deodorant, Invisible Solid, and Feminine Discreet Sensual (FDS)
The Jergens Lotion is an amazing product, 1-because it is smooth and rich and 2- it has an alluring aroma, I use it daily. This product is used by everyone but the target is mostly younger women who desires smooth skin and older women who want to recapture their youthful skin’s softness. As for positioning, it is found in the aisle with other feminine products, not conspicuous, but within reach of other daily-use products. Even though some men use this product, it is purchased by women, thus the reason it is located in a certain section of the store.
The Secret deodorant is placed with all the hygiene products, the strategy there, I believe is to combine all the products one will need to ensure proper hygiene whether you knew it or not, by walking towards the deodorant, you will see toothpaste, mouthwash, shampoos, and other products that just in case you forgot to write them on your list, you will run into them anyway. I enjoy using this product because while everyone is busy advertising that they offer long-lasting protection, this is the only one I’ve proven that actually fulfills its promise to the consumer.
The FDS is a feminine product. It is discreetly placed in the store along with all other feminine care products. You would never see this product on display in a center aisle of the store, because it isn’t for everyone. It offers freshness to the parts of the body the female deem important and a long-lasting clean. This is purchased almost solely by women and a very small number of men who care about their woman’s hygiene, but it would never be found near the men’s care products.
Consumers often have an intention of what they’re looking for when they enter a store, but with the right marketing strategy, management can persuade customers to purchase things they never thought they would buy, all with the power of suggestion. The placement of products, the value they offer and just in the appropriate way they identify their target market.
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. In this section, we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. (Marketing an Introduction by Armstrong/Kotler Page 177)
The Jergens Lotion is an amazing product, 1-because it is smooth and rich and 2- it has an alluring aroma, I use it daily. This product is used by everyone but the target is mostly younger women who desires smooth skin and older women who want to recapture their youthful skin’s softness. As for positioning, it is found in the aisle with other feminine products, not conspicuous, but within reach of other daily-use products. Even though some men use this product, it is purchased by women, thus the reason it is located in a certain section of the store.
The Secret deodorant is placed with all the hygiene products, the strategy there, I believe is to combine all the products one will need to ensure proper hygiene whether you knew it or not, by walking towards the deodorant, you will see toothpaste, mouthwash, shampoos, and other products that just in case you forgot to write them on your list, you will run into them anyway. I enjoy using this product because while everyone is busy advertising that they offer long-lasting protection, this is the only one I’ve proven that actually fulfills its promise to the consumer.
The FDS is a feminine product. It is discreetly placed in the store along with all other feminine care products. You would never see this product on display in a center aisle of the store, because it isn’t for everyone. It offers freshness to the parts of the body the female deem important and a long-lasting clean. This is purchased almost solely by women and a very small number of men who care about their woman’s hygiene, but it would never be found near the men’s care products.
Consumers often have an intention of what they’re looking for when they enter a store, but with the right marketing strategy, management can persuade customers to purchase things they never thought they would buy, all with the power of suggestion. The placement of products, the value they offer and just in the appropriate way they identify their target market.
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. In this section, we discuss four important segmentation topics: segmenting consumer markets, segmenting business markets, segmenting international markets, and requirements for effective segmentation. (Marketing an Introduction by Armstrong/Kotler Page 177)
Wednesday, November 3, 2010
Week 5 EOC: Health Care reform
When I think about the word reform, improvement comes to mind, some sort of modification. Health care Reform is supposed to change lives, as the government have stated. But what is really improving? The Current population Survey 2007 from the US Census Bureau shows thousands of people currently uninsured. If this Reform could be made possible, it would relieve many citizens/residents of the United States to get the appropriate care they need. Because there are so many people without health insurance, early detection is almost impossible on most fatal diseases. While this is a much talked about topic, I feel very little is being done to move this forward. The governmental parties are in disagreement with each other while in the meantime many people are suffering from lack of medical care.
According to the survey, majority of people have some type of insurance during the year (2007). Many used to cover under employment insurance, but since the downward spiral in the economy, those who were once covered are now unemployed and unable to afford out of pocket insurance. This is where the health care reform would be a good idea. The government should step in and assists those with medical insurance. Systems are put in place for a reason. As with every form of government assistance, people tend to abuse the system, thus making it difficult for those who could really use help at times.
In households with males, it is considered that the man, as head of household should provide coverage for his family. The ones most often covered are those between the ages of 55-65yrs. If the household income is over $75,000, it is more likely that they are covered under private insurance. The government health plan coverage is the least because to obtain this assistance, an extensive qualification process is inevitable and some shy away due to that process.
My desire is to see this reform up and going, so that those who are in desperate need of medical assistance, can receive it with less hassle.
It's time for the change, the modification, and the improvement.
According to the survey, majority of people have some type of insurance during the year (2007). Many used to cover under employment insurance, but since the downward spiral in the economy, those who were once covered are now unemployed and unable to afford out of pocket insurance. This is where the health care reform would be a good idea. The government should step in and assists those with medical insurance. Systems are put in place for a reason. As with every form of government assistance, people tend to abuse the system, thus making it difficult for those who could really use help at times.
In households with males, it is considered that the man, as head of household should provide coverage for his family. The ones most often covered are those between the ages of 55-65yrs. If the household income is over $75,000, it is more likely that they are covered under private insurance. The government health plan coverage is the least because to obtain this assistance, an extensive qualification process is inevitable and some shy away due to that process.
My desire is to see this reform up and going, so that those who are in desperate need of medical assistance, can receive it with less hassle.
It's time for the change, the modification, and the improvement.
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