Wednesday, November 24, 2010

EOC Week 8: Creative Content Projects

What I plan to do for my creative content, is to design a label, possible create a new shape for the bottle and photograph it in different ways.
I plan on using a few of my friends to create a scene pretending to drink my brew, and take photos of them; also I want to photograph the bottle by itself. Whichever comes out the best will be my layout photo for an advertisement in a magazine or use it on a billboard. I have tons of ideas for it, but still not sure which one I’ll go with as of yet. Right now I’m simply throwing out my ideas to express my creativity and see what sounds best.
My label will be of ginger personified in some kind of a character (not sure who) using the colors from my Caribbean background to create a backdrop. I’m also thinking of using a sunset to symbolize the warm and relaxation my product offers.
I will be using a glass bottle, with a long neck, as this is best in the preservation of beer, with an aluminum cap.

Implimentation, Evaluation, Control

EOC: Marketing Mix - Price

EOC: Marketing Mix - Promotion

EOC: Marketing Mix - Distribution

Marketing Mix - Product

EOC: Target Market Strategy