Video game systems have come afar way, back in the sixties through early eighties, there were such games like the brown box, the odyssey, the pong, and the popular Atari. As we stepped into the nineties they started taking on a more complex form. They made the switch from 2-D to 3-D, which stirred excitement in grown-ups as well as children.
“The launch of the Sony PlayStation marks the arrival of the most popular console of the 32 bit era of video-games.” (http://www.time.com/time/covers/1101050523/console_timeline/)
It has gotten from having to be in an arcade, to being in homes, then hand-held portable devices. It’s inescapable.
Based on the Boston Consulting Group Growth Share Matrix, I place the Nintendo WII as the STAR. Reason being, it has become the most popular console to be purchased and played, people gravitate towards it because it offers a new experience, it is interactive, it puts one in the game. This system also falls under the Cash Cow category. Another competitor for this category would also be the Playstation3, which also falls under both categories.
As for the category of the dog, I see it to be the X-Box system. A lot went into the production and development of this system but the revenue generated wasn’t enough to take the company forward, their profits were very minimal in comparison to the cost to develop this product for placement on the market.
Now,as for the question mark, that would be PC games and telephone games. This has made a huge break through. these offer free downloads and hours of play, manufacturers entice the gamers with free trial versions, then once they have your attention, purchase is inevitable.
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